Ethika is a underwear company that has been gaining attention over the past year. It really came into the light when certain rappers would have performances shirtless or sometimes without pants. They would be wearing Ethika’s underwear while performing and the fans started to take notice. It started in 2001 and is founded by Malcolm McCassay, Travis Pastrana, and Ryan Sheckler and is based in San Clemente, California. They are trying to gain endorsements and do collaborations in order to expand their brand even more.
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